Main Brief Research - Looking at competitors / other paint container designs.
Pantone - interesting shape, makes it stand out from other tins and a flat surface can showcase the design and info better. Basic white colour with black font and large block of colour looks modern.
Farrow & Ball Paint - I like both designs, one is minimal and modern and the other two use nice traditional colours that give a 'premium' feel.
Little Greene - I like the cream font on dark background, it again gives a premium sense, and the neutral colours dont clash with the different coloured paints inside. The green and gold design looks high end with script style font.
Marston & Langinger - Again nice traditional colours and minimalistic style looks modern and high end.
Auro - Use of metal and plastic tubs. The design and logo makes it look like low-mid range quality paint, and there seems to be a cluster of info imagery, not sleek like the other designs.
Interesting information from the Q&A Blog - A question I was going to ask has already been posted by a peer, regarding changing the colour scheme of the paint containers corresponding with the colour of the paint they hold. Peter Lawley answered -
"My only comment on a different colour for each colour in the range is that we would end up with 50 (soon to be 72) different packaging solutions. Some colours sell a lot, some hardly ever and we could end with a surplus of unpopular colours. would look noice for the end consumer though."
So it seems that this option might not be the best route to go down.
Another interesting find. In my initial sketches and designs I contemplated the idea of a square paint tin/bucket, as it would reduce storage spaces and transport, resulting in reduced environmental impact. It would also stand out on the shelves from competitors with traditional round containers. I came across these designs for Dulux paint, I think they look elegant and sleek and have further inspired the possibility of a square container for my end design.
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