Client Visit

Peter Lawley Client Visit for Edward Bulmer Pots of Paint Ltd. 

I noted down some rough notes and important information from the talk that Peter gave, that I will take into consideration with my design ideas. 

The talk as well as the brief Q&A Blog have helped me narrow down design ideas, such as I know not to go with transparent buckets and that the powder paint option isn't viable. 



Paint travels in big plastic tubs 
metal can rust
Different sizes available (2.5 ltr for the brief)
Leaflets can be in design (ie please re-use bucket) (similar to what the Innocent Veg Pot did) most end up in skip anyway
Needs more protection during travel, in sets of 2 (as brief states)
Worcester resource exchange - paint pots
Cornstarch is used to absorb spills (spillage has been a problem)
Need to be able to be picked up easily (include handles) otherwise couriers struggle and drag/kick things about with feet
Cardboard box with plastic bag inside - difficult 
Premium market expects metal containers
Paint in powder form idea - no. Decorators expect easy paint
Cardboard box + cardboard inserts   (like wine boxes? 6 pack)
shredded paper - protection?
packaging generic saves a lot of money
Tagline and logo have to stay
Label covers a large surface, generic size label wanted, info on back
Or 2 large labels - front + back
Eco/Green side of it should be emphasized
Hierarchy of design - premium paint first with environmental message supporting it.
clear container? No. paint separates and looks bad until it is mixed
Standard traditional container or something completely different? If it can be done, do it.