You are asked to research, design and develop 3D working prototype eco-packaging
concepts for natural paint company: Edward Bulmer: Pots of Paint Ltd. The client is
presently looking to expand their range of natural paints and wants your input as
sustainable designers in terms of prototype eco packaging concepts and research findings.
These client wants are to address their current challenges in packaging materials used,
fascia designs and methods to protect and transport the new range in multiples of 2’s. You
are asked to use innovative sustainable packaging designs, materials and considerations in
your final solutions.
~
I read through the whole brief a few times and noted down key words and phrases to get me thinking about some initial ideas and designs, and the important parts of the brief that I must always consider -
- consideration of material’s eco-profile (eg the plastic vs metal containers debate)
- Innovative - (i.e paint in tetrapacks or refillables maybe?).
- Advantages and limitations of the different ideas and findings (eg costs).
- Look into PoP’s competitors and others in the sector
- individual 2.5 litre natural paint container
- compliment the company’s working ethics and existing ID
- great ‘shelf stand out’ for visibility and profile in shops
- evidence of value for money; evident eco-credentials; profile of company, ethos outer packaging
- container concept that is strong, (ideally) re-usable and easy to recycle
- packaging needs to reflect the natural and historic tones of colour range, “The Revival of Natural Colour” should be a theme reflected in the colours chosen.
- best solutions for the transportation of multiples of these containers.
- take a fascia label –or- be printed on.
- range of sizes to consider.
- incorporate and compliment the company’s existing branding
- reflect that these paints are high end natural products.
"So why use natural paint?
Three reasons - beauty, well-being and the planet"
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