Task 2

Vegetable ink printing - Soy Ink

• Design to minimize the ecological footprint - Reduces the consumption of petroleum based ink. 
• Design to exclude the use of toxic/hazardous substances - majority of the ink is made up of natural sources - vegetables/soy bean.
• Design to exclude innovation lethargy - soy ink does the same job as 'normal' ink.
• Design to create more sustainable products - The base of the ink comes from a renewable source.
• Design to satisfy real needs, as opposed to transient, fashionable or market driven needs - It works as an average ink, that creates text people can read and images for people to look at, nothing fancy or over the top. 
• Design to engender maximum benefits to the intended audience and to educate the client and user and thereby create a more equable future - The printing company featured in the video are concerned as they put out a lot of toxic chemicals that could have an impact, so they chose to use soy ink. 'Customer and industry drive to make a more environmentally friendly product'.