- It is a lightweight (low density) metal, meaning more energy is saved in transport rather than if steel were used (http://physics.stackexchange.com/questions/11727/what-makes-some-aluminium-alloys-so-strong-while-remaining-light) (http://www.matalco.com/about_aluminum.htm) - "Aluminium is among the most environmentally friendly metals on the planet".
- It's easily recycled 'Most home recycling bins, provided by your local council, usually accept metal or deposit at local recycling bank' (http://www.recycling-guide.org.uk/materials/metal.html) and 'recycling aluminium drink cans saves up to 95% of the energy needed to make aluminium from raw materials' (http://www.yorwaste.co.uk/wp-content/uploads/2012/05/Can-recycling.pdf)
- It is strong enough to protect the contents, cannot be pierced easily.
- It is suitable to give a sense of a quality and premium product, whereas in my opinion a bladder, carton or plastic bucket would not.
- More opportunities to re-use (storage for numerous things) rather than say a tetra pack.
- Easy to stir contents - In the client talk we learned that paint separates and needs to be stirred before use, it can be stirred and used straight from the bucket, doesn't require an extra container like a bladder or tetra back would.
- Less waste as you can scrape the bottom for last bits of paint, whereas a bladder or tetra pack might make it harder to get all of the paint out as you can't see inside clearly. Easily cleaned to be ready for recycling.
- Product called 'pots of paint' might look strange in something other than a container that resembles a pot.
- Square design means less space is wasted in storage/transport, and is easily stack-able.
The Label will be made from recycled card and printed on using vegetable inks, and the sleeve will be made of seed paper, allowing the user to grow plants in either their garden or within their empty paint bucket.
The back of the sleeve will feature information on how to re-use your bucket, inspired by the packaging on the Innocent Veg Pot. (Possible re-use ideas - storage, plant pot, lantern/lamp, re-fill) It will also feature information on recycling it if you do not wish to re-use, such as the nearest place to recycle it, times and dates that scrap metal men are in the area, or simply bring it back to the shop to recycle or get a re-fill.
- Some rough sleeve layout sketches and concepts.
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